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About User Experience Design Methods
Ideation (Brainstorming) Methods
Affinity Mapping
Think of affinity mapping as a giant brainstorming session where ideas are like sticky notes on a wall. You group related ideas together to find patterns and themes. When It's Helpful: When you have a large amount of qualitative data and need to organize it. When identifying common themes and insights from user research.
How-Might-We (HMW)
Think of HMW as a creative brainstorming prompt that sparks innovative thinking. You frame challenges as questions starting with “How might we…?” When It's Helpful: When you need to reframe problems into opportunities for creative solutions. When brainstorming ideas during design sprints or innovation workshops.
Participatory Design
Think of participatory design as a collaborative art project. Users actively participate in the design process, sharing their ideas and feedback. When It's Helpful: When you want to involve users directly in the design process. When seeking diverse perspectives and co-creating solutions with stakeholders.
Personas
Picture creating detailed characters for a story. Personas are fictional representations of your target users, based on real data and insights. When It's Helpful: When you need to keep user needs and behaviors at the forefront of design decisions. When aligning cross-functional teams around a shared understanding of users.
Role Play
Imagine acting out scenarios to explore user interactions. Role play involves simulating user experiences to understand their behavior and emotions. When It's Helpful: When you need to empathize with users and explore different perspectives. When testing user flows and interactions in a hands-on, immersive way.
Storyboarding
Picture creating a comic strip that illustrates user interactions. Storyboarding is about sketching out sequences of actions and scenarios. When It's Helpful: When visualizing user interactions and designing user flows. When communicating design concepts and scenarios to stakeholders.
Value Proposition Generation
Imagine crafting a compelling sales pitch. Value proposition generation involves defining the unique benefits and values your product offers to users. When It's Helpful: When you need to articulate the unique value your product provides. When aligning product development with user needs and market opportunities.